Rebranding
Grünhorn
Grünhorn is rethinking cannabis therapy: moving beyond traditional pharmacy supply toward a holistic platform that actively supports people. Medical expertise, digital guidance, and a strong community work seamlessly together to provide greater safety, orientation, and quality of life.
KNSK translates this evolution into a consistent brand experience that builds trust. From the new logo to tone of voice, modular brand design, and UX and UI concepts for the website relaunch, all the way to packaging, social assets, and a central brand portal.
At the heart of the execution was the holistic development of the brand identity across all touchpoints. A particular focus was placed on packaging: the product jars now communicate quality and trust. To make the new brand mindset tangible in the digital space as well, we also redesigned the website and the social media presence.
The result is a design that conveys calm and confidence while remaining self-assured. It forms the foundation for a rebranding that naturally brings together medical credibility and contemporary brand aesthetics.
